What is the Google Ads Editor?

Google Ads Editor is a free, downloadable application from Google that allows advertisers to manage their Google Ads campaigns offline. It provides a more efficient way to make bulk changes, edit ads, and manage multiple campaigns simultaneously. Users can download their Google Ads account data to the Editor, make changes in the application, and then upload the changes back to Google Ads once they are ready.

Key features of Google Ads Editor include:

Offline Management: You can work without an internet connection and make updates to your campaigns, which are saved locally. Once you're connected again, you can upload changes to your Google Ads account.

Bulk Edits: It's especially useful for making large-scale edits or adjustments to campaigns, ad groups, keywords, and ads. You can modify multiple campaigns at once, saving a lot of time compared to making changes one at a time on the Google Ads website.

Easy Navigation: It allows you to quickly navigate through your campaigns and make changes using a spreadsheet-like interface, making it easier to handle large amounts of data.

Undo/Redo Options: Google Ads Editor supports undo and redo, so you can correct any mistakes without worrying about losing your changes.

Advanced Search and Filtering: You can search and filter your campaigns, ads, and keywords to find what you need quickly.

Error Checking: It has a built-in tool to check for errors before uploading changes, which can help you avoid mistakes.

Supports Multiple Accounts: You can manage several Google Ads accounts at once in Google Ads Editor, which is helpful for agencies or larger businesses managing multiple clients.