How does location targeting work for a radius around a location in Google Ads?

In Google Ads, location targeting based on a radius around a specific location allows you to target users who are physically located within a specified distance from a particular address or location. Here's how it works:

1. Define the target location: Start by specifying the location you want to target, such as a business address, city, or postal code.

2. Set the radius: After selecting the target location, you can define the radius around that location where you want your ads to be shown. The radius can be set in miles (mi) or kilometers (km) and can range from a minimum of 1 mile (1.6 kilometers) to a maximum of 30 miles (48 kilometers) or 50 kilometers, depending on the unit of measurement.

3. Targeting options: You have two options for targeting within the specified radius:
   * People in or regularly in your targeted locations (Recommended): This option targets users who are physically located within the radius or have a strong interest in the location, even if they are not currently there.
   * People in your targeted locations: This option targets users who are physically located within the radius, excluding those who have a strong interest in the location but are not currently there.
4. Ad delivery: Google Ads uses various signals, such as IP addresses, GPS data, and Wi-Fi locations, to determine a user's location and deliver your ads accordingly.
5. Bid adjustments: You can make bid adjustments for the targeted radius to increase or decrease your bids based on the location's importance to your business.

Remember that location targeting based on a radius is an effective way to reach potential customers who are nearby your business or a specific location. However, it's essential to monitor your campaign's performance and adjust your targeting and bidding strategies as needed to maximize your return on investment.