How does Google Ads billing cycle work?

The Google Ads billing cycle typically works as follows:

1. Billing threshold: Google Ads sets a billing threshold for each account, which is the amount you need to accrue in costs before you are billed. The default billing threshold is usually $500, but you can change it to a lower amount if you prefer to be billed more frequently.
2. Billing schedule: Google Ads bills you on a monthly basis, and your billing cycle starts on the day you accrue costs that exceed your billing threshold. For example, if your billing threshold is $500 and you reach that amount on the 15th of the month, your billing cycle will start on the 15th of each month.
3. Invoices: Google Ads will send you an invoice at the beginning of each billing cycle, which includes the charges for the previous month. You can view and download your invoices in the Google Ads billing section.
4. Payment methods: Google Ads accepts various payment methods, including credit cards, debit cards, and bank transfers. You can add and manage your payment methods in the Google Ads billing section.
5. Auto-pay: Google Ads offers an auto-pay feature, which automatically charges your payment method when your account reaches a certain balance. You can set up auto-pay in the Google Ads billing section.
6. Payment deadlines: Google Ads requires payment within 30 days of the invoice date. If you do not pay on time, your account may be suspended, and you may incur late fees.
7. Overdue payments: If you have an overdue payment, Google Ads may charge a late fee and may limit your account features until the payment is made.

By understanding the Google Ads billing cycle, you can manage your account finances effectively and avoid any potential issues with billing and payments.