How do you create a custom audience in Google Ads?

Custom audiences in Google Ads allow you to target your ads to specific groups of people who have visited your website or engaged with your business in some way. Here's how to create a custom audience in Google Ads:

1. Sign in to your Google Ads account.
2. Click the "Tools & settings" icon in the top right corner of the page.
3. Under the "Shared library" section, click "Audiences."
4. Click the blue "+" button to create a new audience.
5. Select "Website visitors" from the drop-down menu.
6. Choose the type of website visitors you want to target. You can choose to target all website visitors, or visitors who have visited specific pages or taken specific actions on your website.
7. Set the membership duration for your audience. This is the amount of time that a user will remain in your audience after they visit your website.
8. Name your audience and click "Create."

Once you've created your custom audience, you can add it to your campaigns and ad groups as you would any other audience. Custom audiences can be a powerful way to target your ads to specific groups of people who have already shown an interest in your business, which can help increase the relevance and effectiveness of your campaigns.

It's important to note that in order to use custom audiences, you'll need to have the Google Ads remarketing tag installed on your website. This tag allows you to track visitors to your website and add them to your custom audiences.