What are the character limits for Google Ads headlines and descriptions?

As of the latest guidelines from Google Ads, here are the character limits for headlines and descriptions in text ads:

1. **Headlines:**
   - Each headline can have up to 30 characters.
   - In some cases, the first two headlines can be combined to form a single headline of up to 60 characters.

2. **Descriptions:**
   - Each description line can have up to 90 characters.
   - Google Ads allows for two description lines, so you can have a total of up to 180 characters for descriptions.

### Example Breakdown:

- **Headline 1:** Up to 30 characters
- **Headline 2:** Up to 30 characters
- **Description 1:** Up to 90 characters
- **Description 2:** Up to 90 characters

### Tips for Using Character Limits Effectively:

- **Concise Messaging:** Use the limited space wisely to convey your message clearly and concisely.
 
- **Highlight Key Points:** Focus on your unique selling propositions (USPs), benefits, and strong calls-to-action (CTAs).
 
- **Keyword Inclusion:** Incorporate relevant keywords to improve ad relevance and quality.

Adherence to these character limits ensures that your ad text is displayed correctly across various devices and placements within Google Ads, optimizing visibility and engagement with your target audience.