How do you create responsive search ads in Google Ads?

To create responsive search ads in Google Ads, follow these steps:

1. Sign in to your Google Ads account.
2. Click on "All campaigns" in the navigation panel on the left.
3. Click on the campaign that you want to create responsive search ads for.
4. Click on the "Ads & extensions" tab in the campaign view.
5. Click on the "+" button and select "Responsive search ad".
6. Enter the final URL for the ad. This is the URL that users will be directed to when they click on your ad.
7. Enter the display path for the ad. This is the URL that will be displayed in the ad. You can include up to two paths, each with a maximum of 15 characters.
8. Enter the headlines and descriptions for your ad. You can enter up to 15 headlines and 4 descriptions. Each headline can have up to 30 characters, and each description can have up to 90 characters.
9. Use the "Pin" feature to specify the position of certain headlines or descriptions. This can be useful if you want to ensure that certain important information is always displayed in a specific location.
10. Preview your ad to see how it will look in different combinations.
11. Click "Save" to create the responsive search ad.

Once you've created the responsive search ad, Google Ads will automatically test different combinations of your headlines and descriptions to determine which ones perform best. Over time, the system will learn which combinations are most effective and will show them more often.

It's important to note that responsive search ads are still in beta, so they may not be available to all advertisers. Additionally, because the system is constantly testing and learning, it may take some time for your responsive search ads to reach their full potential. However, by providing a variety of high-quality headlines and descriptions, you can help improve the performance of your ads and reach more potential customers.