How do you use the Google Ads performance targets feature?

The Google Ads performance targets feature allows you to set specific performance goals for your campaigns, ad groups, or keywords. This feature can help you optimize your campaigns by automatically adjusting bids to meet your targets.

Here's how to use the performance targets feature:

1. Sign in to your Google Ads account and navigate to the "Campaigns," "Ad groups," or "Keywords" tab.
2. Select the campaigns, ad groups, or keywords for which you want to set performance targets.
3. Click on the "Set performance targets" button.
4. Choose the metric you want to optimize for, such as conversion rate or cost per conversion.
5. Set your target value for the selected metric.
6. Choose the time frame for the target, such as daily or monthly.
7. Click "Save" to apply the performance targets.

Once you've set your performance targets, Google Ads will automatically adjust your bids to try to meet those targets. You can monitor your performance in the "Campaigns," "Ad groups," or "Keywords" tab and adjust your targets as needed.

It's important to note that performance targets are not guaranteed, and actual performance may vary based on a variety of factors, including competition, search volume, and user behavior. Additionally, setting overly aggressive targets may result in higher costs or lower ad visibility.

To get the most out of the performance targets feature, it's recommended to set realistic targets based on your historical performance and business goals. You should also regularly review your performance and adjust your targets as needed to ensure that they remain relevant and achievable.