How do you use the Google Ads Performance Planner?

The Google Ads Performance Planner is a tool that helps you forecast and optimize your ad campaigns based on your advertising goals. Here's how to use the Performance Planner:

1. Sign in to your Google Ads account.
2. Click on the "Tools & settings" icon in the top right corner of the screen, and then select "Planning" from the "Shared library" section.
3. Click on the "Performance Planner" tab.
4. Select the campaign or ad group that you want to plan for. You can also select a date range for your plan.
5. Enter your advertising goals, such as the number of conversions or the conversion value that you want to achieve.
6. The Performance Planner will generate a forecast based on your goals and historical data. The forecast will include metrics such as clicks, impressions, cost, and average position.
7. Review the forecast and adjust your bids, budget, or targeting settings as needed to optimize your performance.
8. Save your plan and apply it to your campaign or ad group.

The Performance Planner can help you identify opportunities to improve your ad performance and achieve your advertising goals. By forecasting your performance and adjusting your settings accordingly, you can maximize your return on investment and get the most out of your ad campaigns.

It's important to note that the Performance Planner is based on historical data and may not account for real-time changes in the market or your competitors' strategies. Additionally, the Performance Planner may not be available for all campaigns or ad groups, depending on your account settings and targeting options.

By using the Google Ads Performance Planner, you can make data-driven decisions about your ad campaigns and optimize your performance to achieve your advertising goals.