How do you use the Google Ads Keyword Planner to find new keywords?

To use the Google Ads Keyword Planner to find new keywords, follow these steps:

1. Sign in to your Google Ads account. If you don't have one, you can create a free account.
2. Click on the tools icon in the top right corner and select "Keyword Planner" under the "Planning" section.
3. In the Keyword Planner, you'll see two main options: "Discover new keywords" and "Get search volume and forecasts." To find new keywords, click on "Discover new keywords."
4. Enter a keyword, website, or category related to your business or product in the "Find keywords" box. You can also select a targeting option such as location, language, and search network.
5. Click the "Get Results" button. The Keyword Planner will generate a list of keyword ideas based on your input.
6. Review the keyword ideas and analyze the metrics such as average monthly searches, competition, and top of page bid (low range and high range).
7. You can filter the keyword ideas by average monthly searches, competition, and organic impression share. You can also add filters for specific words or phrases, and exclude any keywords that you don't want to target.
8. Once you have identified relevant and high-performing keywords, add them to a plan or a list. You can create a new list or add them to an existing one.
9. You can also use the "Get search volume and forecasts" option to see how your keywords might perform in the future. This can help you make informed decisions about which keywords to target and how much to bid on them.

By using the Google Ads Keyword Planner, you can discover new keywords, analyze their performance, and create a targeted list of keywords to use in your Google Ads campaigns.