How do you use the Google Ads experiments tool?

The Google Ads experiments tool allows you to test changes to your ad campaigns and measure their impact before applying them to your entire campaign. Here's how to use the experiments tool:

1. Sign in to your Google Ads account.
2. Click on the "Campaigns" tab in the left-hand menu.
3. Select the campaign that you want to experiment with.
4. Click on the "Drafts & experiments" tab.
5. Click on the "Create experiment" button.
6. Name your experiment and set the start and end dates.
7. Choose the percentage of traffic that you want to allocate to the experiment. This determines how much of your campaign's traffic will be directed to the experimental settings.
8. Choose the settings that you want to test in the experiment. This could include changes to bids, ad copy, keywords, or targeting options.
9. Click "Create" to create your experiment.

Once you have created your experiment, Google Ads will randomly allocate a portion of your campaign's traffic to the experimental settings and the rest to the original settings. You can monitor the performance of your experiment in the "Drafts & experiments" tab and compare it to the original settings.

After the experiment has run for the designated period of time, you can analyze the results and determine whether to apply the experimental settings to your entire campaign. If the experimental settings perform better than the original settings, you can apply them to your campaign by clicking on the "Apply" button in the "Drafts & experiments" tab.

It's important to note that experiments are subject to certain policies and guidelines, so be sure to review these before creating your experiment. Additionally, experiments may not be available for all campaign types or settings, so be sure to check the availability in your target market.

By using the Google Ads experiments tool, you can test changes to your ad campaigns and make data-driven decisions about which settings are most effective for your advertising goals.