How do you use the Google Ads bid simulator?

The Google Ads bid simulator is a tool that allows you to see how different bids might impact the performance of your keywords. By using the bid simulator, you can get a better understanding of the relationship between your bids and your ad performance, and make informed decisions about how to optimize your bidding strategy.

To use the bid simulator, follow these steps:

1. Sign in to your Google Ads account.
2. Navigate to the "Keywords" tab in your campaign or ad group.
3. Locate the keyword for which you want to use the bid simulator and click the bid amount. This will open the "Bid amount" dialog box.
4. In the "Bid amount" dialog box, click the "Bid simulator" tab.
5. The bid simulator will show you a graph with estimated performance data based on different bid amounts. The graph will include estimates for clicks, impressions, average position, and cost.
6. Use the slider or enter a specific bid amount to see how your estimated performance might change.
7. When you're finished using the bid simulator, click the "X" in the top right corner of the dialog box to close it.

The bid simulator can be a useful tool for understanding the potential impact of different bids on your keyword performance. However, it's important to note that the estimates provided by the bid simulator are based on historical data and may not accurately predict future performance. It's always a good idea to monitor your actual performance and adjust your bidding strategy as needed.