How do you use the Google Ads auction-time bidding strategy?

Auction-time bidding is a bidding strategy in Google Ads that allows you to automatically set your bids for individual auctions in real time. To use auction-time bidding, follow these steps:

1. Sign in to your Google Ads account.
2. In the page menu on the left, click Campaigns.
3. Click the campaign that you want to use auction-time bidding for.
4. Click the Settings tab.
5. Under "Bidding," click the Edit button.
6. Choose the auction-time bidding strategy that you want to use. There are several auction-time bidding strategies available in Google Ads, including Target CPA, Target ROAS, Maximize conversions, and Maximize clicks.
7. Set the parameters for your auction-time bidding strategy. For example, if you are using the Target CPA strategy, you will need to set a target cost-per-acquisition (CPA) for your campaign.
8. Click Save to save your auction-time bidding strategy.

Once you have set up auction-time bidding for your campaign, Google Ads will automatically set your bids for individual auctions in real time, based on the parameters you have set. This can help you optimize your bids for each individual auction, and can help you get the most value from your ad spend.

It's important to note that auction-time bidding is only available for certain campaign types and bidding strategies in Google Ads. To use auction-time bidding, you must be using a campaign type that supports it, such as a Search campaign or a Display campaign, and you must be using a bidding strategy that supports it, such as Target CPA or Target ROAS.