How do you use the Ad Preview and Diagnosis tool?

Using the Google Ads Ad Preview and Diagnosis tool is straightforward and helps advertisers preview their ads and diagnose any issues that may affect their visibility. Here's a step-by-step guide on how to use the Ad Preview and Diagnosis tool effectively:

### Steps to Use the Ad Preview and Diagnosis Tool:

1. **Access the Tool:**
   - Sign in to your Google Ads account at ads.google.com.
   - Click on "Tools & Settings" (wrench icon) in the top right corner.

2. **Navigate to the Tool:**
   - Under "Planning," select "Ad Preview and Diagnosis."

3. **Set Parameters:**
   - **Search Term or Keyword:** Enter the search term or keyword for which you want to preview your ad. This can be a specific keyword or phrase related to your ad campaign.
   
   - **Location:** Choose the location where you want to preview your ad. You can select a country, city, region, or customize the location settings.
   
   - **Language:** Select the language in which you want to view search results and ads.
   
   - **Device:** Optionally, you can choose to preview ads as they appear on different devices: desktop, mobile, or tablet.

4. **View Results:**
   - After setting the parameters, click on the "Preview" button.
   - The tool will simulate a search on Google for the specified keyword, location, and device settings.
   - It will display how your ad appears in Google Search results, including the headline, description, URL, and any ad extensions.

5. **Diagnose Issues:**
   - The tool will indicate if your ad is eligible to appear for the specified search query based on your current settings.
   - If your ad is not appearing, the tool will provide insights into potential issues preventing your ad from showing, such as:
     - **Ad Rank Issues:** Your ad may have a low ad rank compared to competitors, impacting its position in search results.
     - **Budget Constraints:** Your daily budget may be exhausted, limiting ad impressions.
     - **Ad Approval Status:** Ads that do not comply with Google Ads policies may not be eligible to run.
     - **Targeting Settings:** Review targeting settings such as location or language that may restrict ad visibility.

6. **Make Adjustments:**
   - Based on the diagnosis provided by the tool, you can adjust your ad settings or strategy to improve ad visibility and performance.
   - For example, you may increase your bid, refine your targeting options, optimize ad content, or address any policy violations.

7. **Repeat as Needed:**
   - Use the Ad Preview and Diagnosis tool to test different keywords, locations, and devices to ensure your ads are optimized for various scenarios.

### Benefits of Using the Ad Preview and Diagnosis Tool:

- **Avoiding Invalid Clicks:** Prevent clicking on your own ads to check their appearance, which can skew performance data and waste ad spend.
 
- **Efficiency:** Quickly check ad appearance and diagnose issues without impacting live campaigns.
 
- **Accuracy:** Ensure ads are displayed correctly across different devices and locations, optimizing ad delivery and user experience.

### Considerations:

- **Policy Compliance:** Regularly check ad compliance with Google Ads policies to prevent disapprovals and ensure continuous ad delivery.
 
- **Ad Testing:** Use the tool to test variations of your ads and analyze how different ad copies perform in search results.

By utilizing the Google Ads Ad Preview and Diagnosis tool effectively, advertisers can troubleshoot ad visibility issues, optimize their campaigns for better performance, and ensure that their ads reach their intended audience with maximum efficiency.