How do you use negative keywords to refine targeting in Google Ads?

Negative keywords are keywords that you add to your Google Ads campaign to prevent your ads from showing for searches that include those keywords. By using negative keywords, you can refine your targeting and improve the relevance of your ads, which can help to reduce your cost per click and improve your click-through rate.

Here are some tips for using negative keywords to refine targeting in Google Ads:

1. **Identify irrelevant keywords:** Start by identifying keywords that are irrelevant to your products or services. For example, if you sell women's clothing, you might want to add "men's" as a negative keyword.
2. **Analyze your search terms report:** Your search terms report shows the actual searches that triggered your ads. By reviewing your search terms report, you can identify irrelevant keywords and add them as negative keywords.
3. **Use broad match negative keywords:** Broad match negative keywords allow you to exclude a broader range of searches that include your negative keyword. For example, if you add "free" as a broad match negative keyword, your ads will not show for searches that include words like "free", "gratis", or "no cost".
4. **Use negative keyword lists:** Negative keyword lists allow you to apply negative keywords to multiple campaigns or ad groups at once. This can be useful if you have a set of negative keywords that you want to apply to multiple campaigns.
5. **Regularly review and update your negative keywords:** It's important to regularly review and update your negative keywords to ensure that they are still relevant and up-to-date. By regularly reviewing your search terms report and adding negative keywords, you can improve the relevance of your ads and reduce your cost per click.

By using negative keywords to refine targeting in Google Ads, you can improve the relevance of your ads and reduce your cost per click. It's important to regularly review and optimize your campaign to ensure that it continues to perform well over time.