How do you use keyword planner in Google Ads?

Google Keyword Planner is a free tool in Google Ads that allows you to research and analyze keywords for your search advertising campaigns. Here's how to use Keyword Planner in Google Ads:

1. **Access Keyword Planner:** To access Keyword Planner, sign in to your Google Ads account and click on the "Tools & Settings" icon in the top right corner of the screen. Select "Keyword Planner" from the "Planning" section.
2. **Choose a keyword plan:** Keyword Planner offers two main keyword planning options: "Discover new keywords" and "Get search volume and forecasts". Choose the option that best meets your needs.
3. **Enter your product or service:** Enter your product or service, along with any relevant keywords or phrases, into the search bar. Keyword Planner will generate a list of related keywords, along with their search volume, competition level, and other metrics.
4. **Filter and sort your keywords:** Use the filters and sorting options in Keyword Planner to refine your keyword list. You can filter keywords by location, language, search network, and other factors. You can also sort keywords by search volume, competition level, and other metrics.
5. **Add keywords to your plan:** Once you've identified relevant and high-performing keywords, add them to your plan. You can add keywords to an existing campaign or create a new campaign.
6. **Review and optimize your plan:** Review and optimize your keyword plan to ensure that it is relevant and effective. Use metrics like click-through rate, conversion rate, and cost per conversion to identify areas for improvement.
7. **Launch your campaign:** Once you're satisfied with your keyword plan, launch your campaign in Google Ads. Monitor and optimize your campaign regularly to ensure that it is performing well.

By using Keyword Planner in Google Ads, you can research and analyze keywords to create a successful search advertising campaign. It's important to regularly review and optimize your campaign to ensure that it continues to perform well over time.