How do you use keyword planner for keyword research in Google Ads?

Google Ads Keyword Planner is a powerful tool for conducting keyword research to identify relevant and high-performing keywords for your ad campaigns. Here's a step-by-step guide on how to use Keyword Planner for keyword research:

1. Access Keyword Planner:
Log in to your Google Ads account, click on the "Tools & Settings" icon (gear icon) in the top right corner, and then select "Keyword Planner" under the "Planning" section.

2. Choose a keyword research option:
There are two main keyword research options in Keyword Planner:

   a. Discover new keywords: Use this option to generate new keyword ideas based on your products, services, or website.
   
   b. Get search volume and forecasts: Use this option to see historical statistics and forecasts for your existing keywords or a list of keywords you upload.

3. Discover new keywords:

   a. Enter your product, service, or website URL in the "Product or service" field.
   
   b. Select the targeting options (language, location, and search network) based on your campaign settings.
   
   c. Click "Get Results" to view the keyword ideas.

4. Analyze keyword ideas:
Review the keyword ideas generated by Keyword Planner. You can filter the results by average monthly searches, competition, top of page bid (low range) and top of page bid (high range). Look for keywords that are relevant to your business, have a decent search volume, and are within your budget.

5. Add keywords to a plan:
Click the checkbox next to the keywords you want to add, and then click "Add keywords" to add them to a new or existing plan.

6. Get search volume and forecasts:

   a. Enter your keywords in the "Enter or upload keywords" field.
   
   b. Set the targeting options (language, location, and search network).
   
   c. Click "Get Started" to view the historical statistics and forecasts for your keywords.

7. Analyze forecasts:
Review the forecasts for your keywords, including expected clicks, impressions, cost, and average position. Adjust your bids and budget to see how it affects the forecasts.

8. Add keywords to a plan:
Click the checkbox next to the keywords you want to add, and then click "Add keywords" to add them to a new or existing plan.

9. Review and refine your plan:
After adding keywords to a plan, you can review and refine your plan by adjusting the budget, bids, and ad schedule. Once you're satisfied with your plan, you can create a new campaign or add the keywords to an existing campaign.

By using Google Ads Keyword Planner effectively, you can identify relevant and high-performing keywords to optimize your ad campaigns and reach your target audience more effectively.