How do you use keyword insertion in Google Ads?

Keyword insertion in Google Ads is a feature that allows you to dynamically insert one of your chosen keywords into your ad text, making your ad more relevant to the user's search query. Here's how you can use keyword insertion in your Google Ads:

1. Sign in to your Google Ads account.
2. Navigate to the "Ads & extensions" section and click on "Ads."
3. Click on the "+" button to create a new ad or edit an existing ad.
4. In the ad text field where you want to insert the keyword, type {KeyWord:}. Note that the keyword must be in uppercase and enclosed in curly brackets.
5. Save your ad.

When a user searches for one of your keywords, Google Ads will replace the {KeyWord:} placeholder with the user's search term, making your ad more relevant and increasing the chances of a click-through.

It's important to note that keyword insertion has some limitations and best practices. For example, you should only use it for exact match or phrase match keywords, and you should avoid using it for broad match keywords. Additionally, you should always review your ad text to ensure that it makes sense and is grammatically correct, even with the inserted keyword.