How do you use keyword segmentation in Google Ads?

Keyword segmentation is a strategy used in Google Ads (formerly Google AdWords) to organize and group keywords into smaller, more targeted sets based on specific themes or match types. This approach allows for more precise control over ad targeting, messaging, and bidding, which can ultimately lead to improved campaign performance and return on investment (ROI). Here's a step-by-step guide on how to use keyword segmentation in Google Ads:

1. Research and identify keywords: Start by conducting thorough keyword research using tools like Google Keyword Planner, Ubersuggest, or SEMrush. Identify relevant keywords for your business, products, or services, and group them based on themes or categories.