How do you use dynamic search ads with keywords in Google Ads?

Dynamic search ads in Google Ads use machine learning technology to automatically target relevant queries based on the content of your website, rather than using specific keywords that you manually add to a campaign. However, you can still use keywords to refine and optimize the performance of your dynamic search ads. Here's how:

1. Create a dynamic search ads campaign: Start by creating a new campaign in Google Ads and selecting "Dynamic search ads" as the campaign type.
2. Link your Google Ads account to your website: To enable dynamic search ads, you need to link your Google Ads account to your website's Google Search Console or add a Google Ads tag to your website.
3. Define your ad targets: Specify the pages on your website that you want to target with your dynamic search ads. You can target all pages, specific categories, or individual pages.
4. Add negative keywords: Although dynamic search ads don't require you to add keywords, you can still use negative keywords to exclude irrelevant queries. This can help improve the relevance and performance of your ads.
5. Monitor and optimize your ads: Use the search term report to see which queries are triggering your ads and adjust your negative keyword list accordingly. You can also use the report to identify high-performing queries and create manual campaigns targeting those keywords.
6. Use ad customizers: Ad customizers allow you to dynamically insert text into your ads based on the user's search query. This can help improve the relevance and click-through rate of your ads.

By following these steps, you can use dynamic search ads with keywords to create highly targeted and relevant ads that drive traffic and conversions for your business.