How do you use demographic targeting for age and gender in Google Ads?

In Google Ads, you can use demographic targeting for age and gender to reach specific audiences. Here's how:

1. **Create or select a campaign**: Sign in to your Google Ads account and navigate to the campaign you want to add demographic targeting to. Note that not all campaign types support demographic targeting. The campaign types that do support it include Search, Display, Video, Shopping, and App.

2. **Go to the demographics page**: In the page menu on the left, click "Demographics". If you can't see this option, click the three-dot icon to show more options.

3. **Set up demographic targeting**: On the Demographics page, you'll see options for age, gender, and household income. Click on "Age" or "Gender" to see the available options. You can include or exclude specific age ranges or genders.

4. **Save your changes**: Once you've set up your demographic targeting, click "Save" to apply the changes.

Remember, demographic targeting is just one way to reach your audience in Google Ads. You can also use other targeting methods, like interests, keywords, and placements, to reach the right people.

Also, keep in mind that demographic targeting is not always 100% accurate, as it's based on the information that Google has about users. Some people may not have provided their age or gender, or they may have provided inaccurate information.

Lastly, it's important to regularly review and adjust your demographic targeting settings, as your audience may change over time.