How do you use campaign drafts and experiments in Google Ads?

In Google Ads, Campaign Drafts and Experiments allow you to test changes to your campaigns before applying them to the original campaign. Here's how you can use them:

1. Create a Campaign Draft:
a. Sign in to your Google Ads account.
b. Click on the "Campaigns" tab.
c. Select the campaign you want to draft and click the "Drafts" button above the campaign list.
d. Click on the "New Draft" button and make the desired changes.
e. Save the draft.

2. Create a Campaign Experiment:
a. Once you have created a draft, click on the "Experiments" button above the campaign list.
b. Click on the "New Experiment" button.
c. Name your experiment, choose the draft you want to use, and set the traffic split percentage (the percentage of traffic that will be directed to the experiment).
d. Save the experiment.

3. Monitor the Experiment:
a. After creating the experiment, it will run for the duration you specified.
b. During this time, you can monitor the performance of the experiment in the "Experiments" tab.
c. You can compare the performance of the experiment to the original campaign and see if the changes you made have a positive or negative impact.

4. Apply the Experiment:
a. If the experiment performs well, you can apply it to the original campaign.
b. To do this, click on the "Experiments" tab, select the experiment, and click the "Apply" button.
c. Confirm that you want to apply the experiment to the original campaign.

Remember, Campaign Drafts and Experiments allow you to test changes to your campaigns without affecting the performance of the original campaign. This can help you make informed decisions about which changes to implement and improve the overall performance of your campaigns.