How do you track conversions in Google Ads?

Tracking conversions in Google Ads is an essential part of measuring the success of your ad campaigns and optimizing your return on investment. Here's how to track conversions in Google Ads:

1. Set up conversion tracking: To track conversions in Google Ads, you'll need to set up conversion tracking on your website. This involves adding a conversion tracking tag to your website code or using a tag management system like Google Tag Manager.
2. Define your conversion actions: Define the specific actions that you want to track as conversions, such as form submissions, product purchases, or phone calls.
3. Set up conversion values: If you want to track the value of your conversions, you can set up conversion values. This allows you to measure the revenue or other monetary value associated with each conversion.
4. Create a conversion action: Once you've set up conversion tracking and defined your conversion actions and values, you'll need to create a conversion action in Google Ads. This involves giving your conversion action a name, selecting the conversion source (e.g. website, app), and setting up any additional options.
5. Add the conversion tracking tag to your website: After you've created a conversion action, you'll need to add the conversion tracking tag to your website. This involves adding a small piece of code to your website code or using a tag management system like Google Tag Manager.
6. Test your conversion tracking: Before launching your ad campaign, test your conversion tracking to ensure that it's working properly. Use the Google Tag Assistant tool to check for any errors or issues.
7. Monitor your conversion data: Once your ad campaign is live, monitor your conversion data regularly. Use the Google Ads conversion tracking report to see how many conversions you're getting, which keywords and ads are driving conversions, and how much you're paying for each conversion.
8. Optimize your ad campaigns: Use your conversion data to optimize your ad campaigns. Adjust your keywords, ad copy, and bidding strategy to improve your conversion rate and reduce your cost per conversion.

By tracking conversions in Google Ads, businesses can measure the success of their ad campaigns and optimize their return on investment. Regular monitoring and adjustment of your conversion tracking and ad campaigns is essential for maximizing your results and achieving your marketing goals.