How do you set your ad group's bid in Google Ads?

To set your ad group's bid in Google Ads, follow these steps:

1. Sign in to your Google Ads account.
2. Click on "All campaigns" in the navigation panel on the left.
3. Click on the campaign that contains the ad group you want to set the bid for.
4. Click on the ad group that you want to set the bid for.
5. Click on the "Settings" tab in the ad group view.
6. Scroll down to the "Bidding" section.
7. Click on the "Change bid" button.
8. Enter the new bid amount in the "Enter new bid" field.
9. Choose the bid strategy you want to use. You can choose from:
* Manual CPC: You set the maximum amount you're willing to pay for each click.
* Maximize clicks: Google Ads will automatically set your bids to get the most clicks possible within your budget.
* Target CPA: You set a target cost-per-acquisition (CPA), and Google Ads will automatically set your bids to help you achieve that target.
* Target ROAS: You set a target return on ad spend (ROAS), and Google Ads will automatically set your bids to help you achieve that target.
* Target impression share: You set a target impression share, and Google Ads will automatically set your bids to help you achieve that target.
10. Click "Save" to apply the new bid amount and bid strategy.

It's important to note that the bid you set for your ad group is the maximum amount you're willing to pay for each click. However, the actual amount you pay may be lower, depending on the ad auction and other factors.

Additionally, the bid you set for your ad group applies to all the keywords and ads in the ad group. If you want to set different bids for specific keywords or ads, you can do so by adjusting the bids at the keyword or ad level.

By setting the right bid for your ad group, you can help ensure that your ads are shown to the right people at the right time, and that you're getting the most value out of your advertising budget.