How do you appeal a Google Ads disapproval?

If your Google Ads ad or campaign has been disapproved, you can appeal the decision if you believe it was made in error or if you've made changes to comply with Google's policies. Here's how you can appeal a Google Ads disapproval:

### Steps to Appeal a Google Ads Disapproval:

1. **Review Disapproval Reason:**
   - Log in to your Google Ads account.
   - Navigate to the "Ads & extensions" tab or the specific campaign/ad group that has been disapproved.
   - Click on the speech bubble icon next to the disapproved ad to view the reason for disapproval. Google provides a specific reason or policy violation that led to the disapproval.

2. **Make Necessary Adjustments:**
   - Review the disapproval reason carefully and make adjustments to your ad or campaign to address the policy violation.
   - Ensure that your ad copy, landing page content, and overall campaign settings comply with Google Ads policies.

3. **Submit an Appeal:**
   - After making necessary changes and ensuring compliance, you can submit an appeal to Google Ads.
   - Go to the "Policy issues" section in your Google Ads account or the specific ad/campaign that was disapproved.
   - Look for an option to "Request review" or "Appeal decision" next to the disapproved item.

4. **Provide Details for Review:**
   - Click on the "Request review" or similar option and provide details for the review process.
   - Explain the changes you've made to comply with policies and why you believe the disapproval was made in error.
   - Be clear and concise in your explanation to facilitate a quicker review process.

5. **Wait for Review Outcome:**
   - Google Ads will review your appeal request and the changes made to determine if the disapproval decision can be overturned.
   - Typically, Google provides updates on the status of your appeal within a few business days.

6. **Monitor Communication:**
   - Keep an eye on your Google Ads account notifications or email associated with your account for updates regarding the appeal.
   - Google may provide feedback or request additional information during the review process.

7. **Follow-Up if Necessary:**
   - If your appeal is denied or if there are further questions from Google Ads, follow their instructions for additional steps.
   - Ensure prompt responses and provide any requested information to facilitate a resolution.

### Tips for Successful Appeal:

- **Compliance is Key:** Ensure that your ads and campaigns fully comply with Google Ads policies before submitting an appeal.
- **Be Specific:** Clearly outline the changes made and reasons for the appeal to help Google Ads understand your case.
- **Patience:** The appeal process may take a few days, so remain patient while awaiting a decision.

By following these steps and providing accurate and detailed information in your appeal, you can increase your chances of overturning a Google Ads disapproval and getting your ads back online promptly.