How do you choose languages for your campaign in Google Ads?

When choosing languages for your campaign in Google Ads, you should consider the following factors:

1. Target audience: Identify the primary language spoken by your target audience. This will help ensure that your ads are relevant and accessible to the people you want to reach.
2. Market research: Conduct market research to determine which languages are commonly used in the regions where you plan to run your ads. This can help you identify any language preferences or expectations among your target audience.
3. Keywords: Consider the keywords that you plan to use in your campaign. If you are targeting a multilingual audience, you may want to include keywords in multiple languages to increase the visibility of your ads.
4. Ad copy: Create ad copy that is written in the language(s) spoken by your target audience. Make sure that the ad copy is clear, concise, and free of errors to ensure that it is effective.
5. Landing pages: Ensure that your landing pages are also written in the language(s) spoken by your target audience. This will help to create a consistent and seamless user experience for your audience.
6. Budget: Keep in mind that running ads in multiple languages may increase your overall campaign budget. Make sure to allocate your budget appropriately to ensure that you can reach your target audience effectively.
7. Google Ads settings: Google Ads allows you to target specific languages or regions, so be sure to set your campaign settings accordingly. This will help to ensure that your ads are shown to the right people at the right time.