How do you set up conversion tracking in your Google Ads account?

Started by joltocegne, Apr 26, 2024, 07:28 AM

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joltocegne

Apr 26, 2024, 07:28 AM
How do you set up conversion tracking in your Google Ads account?

hmsumon

#1
Apr 26, 2024, 04:00 PM
Setting up conversion tracking in your Google Ads account is essential for measuring the effectiveness of your advertising campaigns and optimizing for key actions that drive business results. Here's a step-by-step guide to setting up conversion tracking:

1. **Sign in to your Google Ads account**: Go to ads.google.com and sign in to your Google Ads account using your credentials.

2. **Navigate to the "Tools & Settings" menu**: Click on the wrench icon in the top right corner of the page to access the "Tools & Settings" menu.

3. **Select "Conversions" under "Measurement"**: In the "Measurement" section of the menu, click on "Conversions" to access the conversion tracking settings.

4. **Click the "+" button to create a new conversion action**: On the "Conversions" page, click the blue "+" button to create a new conversion action.

5. **Choose a conversion source**: Select the appropriate conversion source based on the type of action you want to track. You can choose from options such as website, app, phone calls, or import.

6. **Select the conversion action type**: Choose the type of conversion action you want to track, such as purchases, form submissions, sign-ups, or other custom actions.

7. **Enter conversion details**: Enter the necessary details for your conversion action, including the conversion name, value (if applicable), counting method (e.g., every conversion or unique conversions), and conversion window (the time frame during which a conversion can be attributed to a click).

8. **Choose attribution settings**: Select the attribution model that best fits your business goals and conversion behavior. Google Ads offers several attribution models, including last click, first click, linear, time decay, and position-based.

9. **Set up conversion tracking tag**: After entering the conversion details, Google Ads will provide you with a conversion tracking tag (also known as the conversion tracking snippet) to add to your website or app. Copy the tag and paste it between the <head> and </head> tags of the relevant pages on your website or in your app code.

10. **Verify tag installation**: Once the conversion tracking tag is implemented on your website or app, you can verify its installation using the "Test" button in Google Ads or by using the Google Tag Assistant Chrome extension.

11. **Save your conversion action**: After verifying the tag installation, click "Create and Continue" to save your conversion action.

12. **Adjust conversion settings (optional)**: Depending on your preferences, you can make additional adjustments to your conversion settings, such as adjusting the conversion category, including/excluding certain conversion actions from your reporting, or setting up conversion value rules.

13. **Apply conversion tracking to relevant campaigns**: Once your conversion action is set up, you can apply it to relevant campaigns in your Google Ads account to start tracking conversions.

By following these steps, you can set up conversion tracking in your Google Ads account and start measuring the effectiveness of your advertising campaigns in driving valuable actions and conversions.

gepevov

#2
Jun 02, 2024, 05:33 AM
Setting up conversion tracking in your Google Ads account involves several steps to track specific actions that users take on your website, such as purchases, sign-ups, or form submissions. Here's a step-by-step guide to setting up conversion tracking in Google Ads:

1. **Sign in to your Google Ads Account**: Go to ads.google.com and sign in to your Google Ads account using your email address and password.

2. **Access Conversion Tracking Settings**: Once logged in, click on the "Tools & Settings" icon in the upper right corner of the page, then select "Conversions" under the "Measurement" section.

3. **Create a New Conversion Action**: In the "Conversions" page, click on the blue plus button to create a new conversion action.

4. **Choose Conversion Source**: Select the source of your conversions. Choose between "Website," "App," or "Phone Calls" based on the type of conversion you want to track. For website conversions, select "Website."

5. **Select Conversion Action Type**: Choose the type of conversion action you want to track. Options include purchases, sign-ups, leads, page views, or custom conversions. Select the appropriate option that aligns with your business goals.

6. **Enter Conversion Settings**: Enter the required details for your conversion action, including the conversion name, conversion category, and conversion value (optional). Customize additional settings such as conversion window, counting method, and attribution model based on your tracking needs.

7. **Install Conversion Tracking Tag**: Follow the instructions provided by Google Ads to install the conversion tracking tag on your website. You can choose from different tag installation methods, such as installing the global site tag (gtag.js), installing the Google Analytics tracking code, or using Google Tag Manager.

8. **Test Conversion Tracking**: After installing the conversion tracking tag, test it to ensure that conversions are being tracked correctly. Visit your website and complete the desired action (e.g., make a purchase, submit a form) to trigger a conversion. Verify that the conversion is recorded accurately in your Google Ads account.

9. **Verify Conversion Tracking Status**: Once the conversion tracking tag is installed and tested successfully, verify the status of your conversion action in Google Ads. The status should show as "Recording conversions" to indicate that tracking is active and working correctly.

10. **Track and Optimize Conversions**: Monitor your conversion data in Google Ads to track performance, optimize your campaigns, and maximize return on investment (ROI). Use conversion data to make informed decisions about your bidding strategy, budget allocation, and ad creative to drive better results.

By following these steps, you can set up conversion tracking in your Google Ads account to track specific actions that users take on your website and measure the effectiveness of your advertising campaigns.

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