How do you set up conversion tracking for app downloads in Google Ads?

To set up conversion tracking for app downloads in Google Ads, you can follow these steps:

1. Create a conversion action in your Google Ads account:
* Sign in to your Google Ads account.
* In the top right corner, click the tools icon and then select "Conversions" under the "Measurement" section.
* Click the "+" button to create a new conversion action.
* Select "App" as the source of the conversion action.
* Choose the type of app download you want to track (e.g. "Installs" or "In-app actions").
* Enter the name and value of the conversion action.
* Choose the attribution model you want to use.
* Click "Create and continue".
2. Install the Google Ads SDK in your app:
* Follow the instructions provided by Google to install the SDK in your app.
* Make sure to configure the SDK with your conversion action ID.
3. Test the conversion tracking:
* Install your app on a test device.
* Trigger the conversion action you want to track (e.g. install the app).
* Check your Google Ads account to make sure the conversion is being tracked correctly.

Once you have set up conversion tracking for app downloads in Google Ads, you can use this data to optimize your campaigns and measure the return on investment of your ad spend.