How do you set up ad extensions for mobile devices?

Setting up ad extensions for mobile devices in Google Ads allows you to enhance your ads with additional information and interactive elements that are particularly useful for mobile users. Here's a step-by-step guide on how to set up ad extensions for mobile devices:

### 1. Sign in to Google Ads:
   - Go to ads.google.com and sign in with your Google Ads credentials.

### 2. Select the Campaign:
   - Navigate to the campaign where you want to add ad extensions.

### 3. Access Ad Extensions:
   - Click on "Ads & extensions" in the left-hand menu.

### 4. Choose Extension Type:
   - Click on the blue "+" button and select the type of ad extension you want to add. Here are some mobile-friendly ad extensions you can consider:

   - **Call Extensions:** Allows users to call your business directly from the ad. To set up:
     - Choose "Call extensions" from the list.
     - Enter your business phone number.
     - Customize the text that users will see in your ad (optional).
     - Save your changes.

   - **Message Extensions:** Allows users to send text messages to your business directly from the ad. To set up:
     - Choose "Message extensions" from the list.
     - Enter your business phone number capable of receiving text messages.
     - Customize the text that users will see in your ad (optional).
     - Save your changes.

   - **Location Extensions:** Shows your business address, directions, and a clickable "Call" button on mobile devices. To set up:
     - Choose "Location extensions" from the list.
     - Link your Google My Business account to your Google Ads account if it's not already linked.
     - Save your changes.

   - **App Extensions:** Promotes your mobile app by providing a link directly to the app store to download your app. To set up:
     - Choose "App extensions" from the list.
     - Enter the URL of your mobile app in the app store (Google Play Store or Apple App Store).
     - Customize the link text that users will see in your ad (optional).
     - Save your changes.

### 5. Configure Settings:
   - Depending on the extension type, you may have additional settings to configure such as scheduling when extensions are shown, setting up conversions for call or message extensions, or adding additional text or details to enhance the extension.

### 6. Review and Save:
   - After configuring your ad extensions, review all details to ensure accuracy and alignment with your campaign goals.
   - Click "Save" or "Save and continue" to apply the ad extensions to your campaign.

### 7. Monitor Performance:
   - After setting up ad extensions, monitor their performance in Google Ads. Track metrics such as clicks, impressions, and conversions associated with each extension type to optimize for better results.

By setting up ad extensions for mobile devices, you can provide valuable information and opportunities for engagement to users on smartphones and tablets, enhancing the effectiveness of your Google Ads campaigns and improving user experience. Regularly review and update your ad extensions to ensure they remain relevant and aligned with your advertising objectives.