How do you choose between a standard Google Ads account and a manager account?

A standard Google Ads account and a manager account are two different types of accounts that serve different purposes. Here are some factors to consider when choosing between a standard Google Ads account and a manager account:

* Number of accounts: If you are managing multiple Google Ads accounts, a manager account may be a better choice, as it allows you to manage and organize multiple accounts from a single interface. A manager account can be especially useful if you are managing accounts for multiple clients or if you have a large number of accounts to manage.
* Billing and payments: If you need to manage billing and payments for multiple Google Ads accounts, a manager account may be a better choice, as it allows you to set up and manage billing and payment settings for multiple accounts from a single interface.
* Collaboration: If you need to collaborate with other users on your Google Ads accounts, a manager account may be a better choice, as it allows you to invite other users to access and manage the accounts that are linked to the manager account.
* Organization: If you need to organize and manage your Google Ads accounts more effectively, a manager account may be a better choice, as it allows you to view and analyze data and reports for multiple accounts in one place, and to make changes to multiple accounts at once.
* Permissions: If you need to grant other users access to your Google Ads accounts, a manager account may be a better choice, as it allows you to set up and manage permissions for multiple users from a single interface.

Ultimately, the choice between a standard Google Ads account and a manager account will depend on your specific needs and goals. If you are managing multiple Google Ads accounts, or if you need to collaborate with other users or manage billing and payments for multiple accounts, a manager account may be the best choice. However, if you are only managing a single Google Ads account, a standard account may be sufficient. By carefully considering your needs and goals, you can choose the type of account that is right for you.