How do you organize keywords in Google Ads campaigns?

There are a few different ways to organize keywords in a Google Ads campaign, depending on the specific goals and structure of the campaign. Here are some general guidelines for organizing keywords in Google Ads:

1. Use ad groups: Ad groups are the basic building blocks of a Google Ads campaign. Each ad group should contain a tightly related set of keywords, ad copy, and landing pages. This helps to ensure that the ads are highly targeted and relevant to the user's search intent.
2. Use themes: It's a good idea to organize keywords into themes, which are broad categories that reflect the main topics or ideas of the keywords. For example, an ad group for a home improvement store might include keywords related to "kitchen remodeling" as one theme, and keywords related to "bathroom remodeling" as another theme.
3. Use match types: Google Ads offers several different keyword match types, which determine how closely the user's search query needs to match the advertiser's keywords in order for the ad to be triggered. Using the right match types can help to ensure that the ads are shown to the most relevant audience.
4. Use negative keywords: Negative keywords are keywords that an advertiser specifically excludes from their campaign. This helps to prevent the ads from being shown to users who are searching for irrelevant or unrelated terms.
5. Use single-keyword ad groups (SKAGs): SKAGs are ad groups that contain only one keyword. This allows advertisers to create highly targeted ad copy and landing pages for each individual keyword, which can improve the relevance and performance of the ads.

By following these guidelines, advertisers can create a well-organized Google Ads campaign that is more likely to generate clicks and conversions.