What are the different types of ad groups in Google Ads?

In Google Ads, ad groups are containers within campaigns where you organize and manage your ads and keywords. They play a crucial role in structuring your advertising efforts and targeting specific audiences effectively. Here are the main types of ad groups you can create in Google Ads:

### 1. **Search Network Ad Groups:**
   - **Keywords-Based Ad Groups:** These ad groups contain ads that are triggered when users search for specific keywords that you have targeted. Keywords-based ad groups allow you to create ads tailored to different keyword themes or topics.

### 2. **Display Network Ad Groups:**
   - **Placement-Based Ad Groups:** These ad groups target specific websites, apps, or placements within the Google Display Network where you want your ads to appear. You can select individual placements or categories of placements related to your target audience.

### 3. **Video Campaign Ad Groups:**
   - **YouTube Video Ad Groups:** These ad groups contain video ads that are displayed on YouTube and other Google Display Network video placements. You can target specific YouTube videos, channels, or topics to reach your audience.

### 4. **Shopping Campaign Ad Groups:**
   - **Product-Based Ad Groups:** These ad groups are used in Google Shopping campaigns to organize your product listings. Each ad group typically corresponds to a specific product category, brand, or type of product you want to promote.

### 5. **App Campaign Ad Groups:**
   - **App-Based Ad Groups:** These ad groups are used in Google App campaigns to promote mobile apps across Google's networks. You can create ad groups based on different app categories, target audiences, or app features.

### 6. **Dynamic Search Ad Groups:**
   - **Dynamic Ad Groups:** These ad groups use dynamic search ads to automatically generate ad headlines and landing pages based on the content of your website. Ads are triggered based on relevant searches that match your website content.

### 7. **Local Campaign Ad Groups:**
   - **Location-Based Ad Groups:** These ad groups are used in Google Local campaigns to promote physical locations such as stores, restaurants, or service businesses. Ad groups can be organized by location proximity, service offerings, or specific business attributes.

### 8. **Responsive Display Ad Groups:**
   - **Responsive Ad Groups:** These ad groups use responsive display ads that automatically adjust their size, appearance, and format to fit available ad spaces across the Google Display Network. Ad groups can be organized based on audience targeting, themes, or ad creative variations.

### 9. **Discovery Campaign Ad Groups:**
   - **Discovery Ad Groups:** These ad groups are used in Google Discovery campaigns to reach users across YouTube, Gmail, and the Discover feed on Google Search. Ad groups can target specific audience interests, behaviors, or demographic segments.

### 10. **Smart Campaign Ad Groups:**
   - **Automated Ad Groups:** These ad groups are used in Google Smart campaigns, where ads and targeting are automatically optimized based on Google's machine learning algorithms. Ad groups focus on achieving specific campaign goals such as website visits or phone calls.

Each type of ad group serves a distinct purpose and is tailored to specific campaign objectives and targeting strategies within Google Ads. Structuring your campaigns and ad groups effectively allows you to manage and optimize your advertising efforts efficiently, ensuring you reach your target audience with relevant and compelling ads.