How do you monitor keyword trends in Google Ads?

To monitor keyword trends in Google Ads, you can use several tools and features provided by Google Ads and Google Trends. Here's how:

1. Google Ads Keyword Planner: This tool allows you to research keywords, find new ones, and see historical statistics, such as search volume trends. You can use this information to identify keywords that are becoming more or less popular over time.
2. Google Trends: This tool provides insights into search trends and can help you identify popular keywords and topics related to your business. You can filter the results by region, time period, and category to get more specific data.
3. Auction Insights Report: This report in Google Ads provides information about the performance of your keywords compared to other advertisers. You can use this data to identify trends in competition and bidding behavior for your keywords.
4. Search Terms Report: This report in Google Ads shows you the actual search terms that triggered your ads. You can use this information to identify new keywords and trends in user behavior.
5. Keyword Performance Report: This report in Google Ads shows you how your keywords are performing over time, including metrics such as clicks, impressions, and conversions. You can use this data to identify trends in keyword performance and adjust your bidding strategy accordingly.

By monitoring keyword trends using these tools and features, you can stay up-to-date with changes in user behavior and adjust your Google Ads strategy to maximize performance.