How do you manage billing in Google Ads?

Managing billing in Google Ads involves overseeing payments, reviewing invoices, updating payment methods, and handling account balances. Here's a step-by-step guide on how to effectively manage billing in Google Ads:

### 1. **Access Billing & Payments:**
   - Sign in to your Google Ads account at ads.google.com with your credentials.
   - Click on the wrench icon (Tools & Settings) in the upper right corner.

### 2. **Navigate to Billing & Payments:**
   - Under "Billing," select "Billing & payments" from the drop-down menu.

### 3. **Billing Summary:**
   - The Billing Summary page provides an overview of your account's billing activities, including current balance, recent transactions, and payment history.

### 4. **Review Invoices and Transactions:**
   - Click on "Transactions" to view detailed billing transactions, including costs accrued, payments made, and adjustments for each billing cycle.
   - Download invoices or statements for accounting and reconciliation purposes.

### 5. **Payment Methods:**
   - Click on "Payment methods" to manage and update your payment methods linked to your Google Ads account.
   - Add or remove credit/debit cards, bank accounts, or other accepted payment methods.

### 6. **Automatic Payments Settings:**
   - If using automatic payments, review and adjust billing settings such as the billing threshold (the amount at which Google charges your payment method) and billing cycle preferences.

### 7. **Make a Payment (Manual Payments):**
   - If using manual payments, add funds to your account by selecting "Make a payment" and following the prompts to add funds via bank transfer or other accepted payment methods.

### 8. **Billing Preferences:**
   - Customize billing preferences such as currency settings and tax information to align with your business requirements.

### 9. **Payment Verification:**
   - Ensure that payment methods are verified to avoid interruptions in ad serving or billing issues.

### 10. **Billing Support:**
   - Contact Google Ads support for assistance with billing inquiries, resolving payment issues, or clarifying billing-related matters.

### 11. **Set Notifications:**
   - Set up email notifications for billing alerts, account spending limits, or other financial updates to stay informed about account activities.

### 12. **Manage Account Credits and Promotions:**
   - Monitor account credits, promotional offers, or applied credits that may affect your billing and account balance.

### Tips for Efficient Billing Management:
- **Regular Monitoring:** Regularly review billing activities and transaction history to ensure accuracy and identify any discrepancies promptly.
- **Budget Management:** Set and adjust campaign budgets in alignment with your billing cycle and financial goals.
- **Compliance:** Adhere to Google Ads billing policies and tax regulations applicable to your business location.

By following these steps and best practices, advertisers can effectively manage billing in Google Ads, ensuring smooth operation of their advertising campaigns while maintaining financial control and compliance with Google's policies.