How do you install the Google Ads Conversion Tracking tag?

Started by wu9285yyg, Jul 07, 2024, 09:33 AM

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wu9285yyg

Jul 07, 2024, 09:33 AM
How do you install the Google Ads Conversion Tracking tag?

seoservices

#1
Jul 09, 2024, 03:28 AM
Installing the Google Ads Conversion Tracking tag involves a series of steps to ensure that it accurately tracks conversions from your Google Ads campaigns. Here's a detailed guide on how to install the Google Ads Conversion Tracking tag on your website:

### Steps to Install Google Ads Conversion Tracking Tag:

1. **Access Google Ads Account:**
   - Sign in to your Google Ads account at ads.google.com.

2. **Navigate to Conversion Tracking:**
   - Click on the "Tools & Settings" icon (wrench icon) in the top right corner of your Google Ads account.
   - Under "Measurement," select "Conversions."

3. **Create a New Conversion Action:**
   - If you haven't set up any conversion actions yet, click on the blue plus button to create a new conversion action.
   - Choose the type of conversion you want to track (e.g., website, app, phone calls, imports).
   - Enter details such as the name of the conversion action, conversion value (if applicable), conversion counting (one-per-click or many-per-click), and attribution model.
   - Click "Create and Continue."

4. **Generate the Conversion Tracking Tag:**
   - After creating the conversion action, you will see the option to install the tag.
   - Click on "Install the tag yourself."
   - Select the tag setup method. The recommended method is to use Google Tag Manager if you have it installed. Otherwise, you can choose to install the tag directly on your website.

5. **Choose Installation Method:**

   - **Option 1: Google Tag Manager (Recommended):**
     - If you use Google Tag Manager:
       - Select "Google Tag Manager" as the setup method.
       - Follow the instructions to set up the tag through Google Tag Manager:
         - Open your Google Tag Manager account.
         - Create a new tag for Google Ads Conversion Tracking.
         - Paste the conversion ID and conversion label provided by Google Ads into the tag configuration in Google Tag Manager.
         - Set the trigger for when the tag should fire (typically on the conversion confirmation page).
         - Save the tag and publish changes in Google Tag Manager.

   - **Option 2: Install the Tag Directly on Your Website:**
     - If you don't use Google Tag Manager:
       - Select "Install the tag yourself."
       - Copy the entire JavaScript code snippet provided by Google Ads.
       - Paste the code snippet into the HTML of the thank-you or confirmation page that users see after completing a conversion action (e.g., after a purchase or form submission).
       - Place the tag code between the `<head>` and `</head>` tags of your HTML code, or just before the `</body>` tag to ensure it loads correctly.

6. **Verify Installation:**
   - After installing the tag, verify its installation using the Google Tag Assistant Chrome extension or the Tag Assistant feature in Google Tag Manager. This helps ensure that the tag is firing correctly on the conversion confirmation page.

7. **Test Conversion Tracking:**
   - Perform a test conversion (e.g., make a test purchase or submit a test form) to confirm that the conversion is being tracked correctly in your Google Ads account.
   - Check the "Conversions" section in Google Ads to see if the test conversion appears with the correct details.

8. **Monitor Performance:**
   - Once verified, monitor the performance of your conversion tracking data in Google Ads. Use this data to optimize your campaigns, adjust bids, and improve overall ROI based on the tracked conversions.

### Additional Tips:

- **Multiple Conversion Actions:** If you have multiple conversion actions to track (e.g., purchases, sign-ups, downloads), repeat the above steps for each conversion action, ensuring that each has its unique conversion tracking tag installed on the appropriate pages.

- **Regular Checks:** Periodically check the conversion tracking setup to ensure it continues to function correctly, especially after website updates or changes.

By following these steps, you can install the Google Ads Conversion Tracking tag on your website accurately, ensuring that you can measure and optimize the performance of your Google Ads campaigns effectively based on tracked conversions.

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