How do you handle keyword cannibalization in Google Ads?

Keyword cannibalization occurs when multiple ads or landing pages within the same account are competing for the same keywords, resulting in lower ad rankings and reduced performance. By handling keyword cannibalization in Google Ads, you can improve the relevance and performance of your ads, and reduce your cost per click.

Here are some tips for handling keyword cannibalization in Google Ads:

1. **Identify duplicate keywords:** Start by identifying duplicate keywords across your ad groups and campaigns. Use the "Keywords" tab in Google Ads to view all of the keywords in your account, and look for duplicates.
2. **Consolidate ad groups:** Consolidate ad groups that contain duplicate keywords into a single ad group. This can help to reduce keyword cannibalization and improve the relevance of your ads.
3. **Use ad group-level keyword matching:** Use ad group-level keyword matching to ensure that each ad group has a unique set of keywords. This can help to reduce keyword cannibalization and improve the relevance of your ads.
4. **Use negative keywords:** Use negative keywords to exclude irrelevant searches from your ad groups. This can help to reduce keyword cannibalization and improve the relevance of your ads.
5. **Optimize your ad copy and landing pages:** Optimize your ad copy and landing pages to ensure that they are closely aligned with your keywords. This can help to improve the relevance of your ads and reduce keyword cannibalization.
6. **Monitor and optimize your campaign:** Regularly monitor and optimize your campaign to ensure that it is performing well. Use metrics such as click-through rate and conversion rate to identify areas for improvement, and make data-driven decisions about how to optimize your campaign.

By handling keyword cannibalization in Google Ads, you can improve the relevance and performance of your ads, and reduce your cost per click. It's important to regularly review and optimize your campaign to ensure that it continues to perform well over time.