How do you group keywords into ad groups in Google Ads?

Grouping keywords into ad groups in Google Ads involves organizing your keywords into smaller, more targeted groups based on a common theme. This can help you create more relevant ads and improve the performance of your campaigns. Here's how to group keywords into ad groups in Google Ads:

1. Identify a common theme: Start by identifying a common theme for your keywords. This could be based on product type, service category, or any other relevant factor. For example, if you're advertising a clothing store, you might create ad groups for "men's clothing," "women's clothing," and "accessories."
2. Create a new ad group: Once you have identified a common theme, create a new ad group in your campaign. Give the ad group a descriptive name that reflects the common theme of the keywords.
3. Add relevant keywords: Add only the most relevant keywords to the ad group. Make sure that each keyword is closely related to the common theme of the ad group. Avoid adding broad or irrelevant keywords to the ad group.
4. Create a highly targeted ad: Create a highly targeted ad that is specifically tailored to the common theme of the ad group. Use the keywords in the ad copy to make it more relevant to the user's search query.
5. Repeat the process: Repeat the process for each ad group in your campaign. Make sure that each ad group has a clear and distinct common theme, and that the keywords and ads are highly targeted to that theme.
6. Monitor and refine your ad groups: Continuously monitor the performance of your ad groups and refine them as needed. Remove low-performing keywords and ads, and add new ones as needed to improve the performance of your campaigns.

By following these steps, you can group keywords into ad groups in Google Ads and create highly targeted ads that are more relevant to your audience. This can help improve the performance of your campaigns and drive more traffic and conversions to your website.