How do you exclude placements in the Google Display Network?

Excluding placements in the Google Display Network can help you refine your targeting and ensure that your ads are shown only on relevant and high-performing websites. Here's how to exclude placements in the Google Display Network:

1. Sign in to your Google Ads account.
2. Click on the "Campaigns" tab in the left-hand menu.
3. Click on the name of the campaign you want to adjust.
4. Click on the "Display Network" tab at the top of the page.
5. Click on the "Placements" tab in the submenu.
6. Review the list of placements where your ads have been shown. You can use the search bar at the top of the page to find specific placements.
7. Click on the checkbox next to the placement(s) you want to exclude.
8. Click on the "Exclusions" button at the top of the page.
9. Choose whether you want to exclude the placement at the campaign or account level.
10. Click on the "Exclude" button to confirm.

Once you've excluded a placement, your ads will no longer be shown on that website. However, it's important to regularly review your placement exclusions and adjust them as needed. For example, if you exclude a placement that was performing well, you may miss out on potential traffic and conversions.

Additionally, keep in mind that there may be other websites or placements that are similar to the ones you've excluded. To avoid missing out on potential traffic and conversions, consider using negative placement exclusions. Negative placement exclusions allow you to exclude placements that are similar to the ones you've already excluded, based on factors such as content, theme, or audience.

To set up negative placement exclusions, follow these steps:

1. Click on the "Display Network" tab at the top of the page.
2. Click on the "Campaign exclusions" tab in the submenu.
3. Click on the "Placements" tab.
4. Click on the "Exclusions" button.
5. Choose whether you want to exclude the placement at the campaign or account level.
6. Enter the URL or domain of the placement you want to exclude.
7. Click on the "Exclude" button to confirm.

By using placement exclusions and negative placement exclusions, you can refine your targeting and ensure that your ads are shown only on the most relevant and high-performing websites in the Google Display Network.