How do you add negative keywords to your ad group in Google Ads?

To add negative keywords to your ad group in Google Ads, follow these steps:

1. Sign in to your Google Ads account.
2. Click on "All campaigns" in the navigation panel on the left.
3. Click on the campaign that contains the ad group you want to add negative keywords to.
4. Click on the ad group that you want to add negative keywords to.
5. Click on the "Keywords" tab in the ad group view.
6. Click on the "Negative keywords" tab.
7. Click on the "Add negative keyword" button.
8. Enter the negative keyword you want to add in the "Term" field. You can add a single keyword, or a phrase by enclosing it in quotes.
9. Choose the match type for the negative keyword. You can choose from:
* Broad match: The negative keyword will match misspellings, synonyms, related searches, and other relevant variations.
* Phrase match: The negative keyword will match the exact phrase, as well as close variations of the phrase with additional words before or after it.
* Exact match: The negative keyword will match the exact term or close variations of it that are searched for.
10. Click "Save" to add the negative keyword to the ad group.

You can also add negative keywords in bulk by creating a negative keyword list and applying it to the ad group. To do this, follow these steps:

1. Click on "Tools & settings" in the top navigation bar.
2. Click on "Negative keyword lists" under the "Shared library" section.
3. Click on the "Create negative keyword list" button.
4. Enter a name for the list and add the negative keywords you want to include.
5. Click "Save" to create the list.
6. Go back to the ad group you want to add the negative keywords to.
7. Click on the "Negative keywords" tab.
8. Click on the "Add negative keyword list" button.
9. Select the negative keyword list you want to add.
10. Click "Save" to apply the negative keyword list to the ad group.

By adding negative keywords to your ad group, you can prevent your ads from showing up for searches that are not relevant to your business, which can help improve the quality of your traffic and reduce wasted spend.