How do you set up ad rotation settings in Google Ads?

To set up ad rotation settings in Google Ads, follow these steps:

1. Sign in to your Google Ads account.
2. Click on "All campaigns" in the navigation panel on the left.
3. Click on the campaign that you want to adjust the ad rotation settings for.
4. Click on the "Settings" tab in the campaign view.
5. Scroll down to the "Additional settings" section and click on "Ad rotation".
6. Choose the ad rotation setting that you want to use:
* "Optimize": Google will automatically show the ads that are expected to perform better more often.
* "Do not optimize": All ads in the ad group will receive equal impressions.
* "Rotate evenly": All ads in the ad group will receive equal impressions for a period of 90 days, then the "Optimize" setting will be used.
* "Rotate indefinitely": All ads in the ad group will receive equal impressions for an indefinite period of time.
7. Click "Save" to apply the changes.

It's important to note that ad rotation settings apply at the ad group level, so you'll need to adjust the settings for each ad group separately. Additionally, the "Optimize" setting uses machine learning algorithms to predict which ads are likely to perform better, so it may take some time for the system to gather enough data to make accurate predictions.

If you want to adjust the ad rotation settings for specific ads, you can do so by following these steps:

1. Click on the ad group that contains the ads you want to adjust.
2. Click on the "Ads & extensions" tab in the ad group view.
3. Check the box next to the ads that you want to adjust.
4. Click on the "Edit" button and select "Change ad rotation".
5. Choose the ad rotation setting that you want to use.
6. Click "Apply" to apply the changes.

By adjusting the ad rotation settings at the ad level, you can override the ad rotation settings at the ad group level for those specific ads.