How do you create call-only ads?

Creating call-only ads in Google Ads is straightforward and involves setting up ads specifically designed to encourage users to call your business directly from the search results on mobile devices. Here's a step-by-step guide on how to create call-only ads:

### 1. Sign in to Google Ads:
   - Go to ads.google.com and sign in with your Google Ads credentials.

### 2. Navigate to Campaigns:
   - Click on "Campaigns" in the left-hand menu to view your campaigns.

### 3. Create a New Campaign (if needed):
   - Click on the blue "+" button to create a new campaign. Choose your campaign goal that aligns with your call-only ad objective, such as Sales, Leads, or Website traffic.

### 4. Set Up Campaign Details:
   - Enter your campaign settings, including campaign name, campaign type (Search), budget, bidding strategy, and start/end dates.

### 5. Create a New Ad Group:
   - Within your campaign, click on the blue "+" button to create a new ad group.

### 6. Select Ad Type:
   - Choose "Call-only ad" as the ad type.

### 7. Enter Ad Details:
   - **Business Name:** Enter the name of your business that will be displayed in the ad.
   - **Phone Number:** Enter the phone number that users will call directly from the ad.
   - **Final URL:** Optionally, you can enter the URL of your website, but note that this is optional for call-only ads.
   - **Headline 1 and 2:** Craft compelling headlines that encourage users to call your business. For example, "Call Now for a Free Consultation!" or "Speak to an Expert Today!"

### 8. Set Up Call Reporting:
   - Enable call reporting to track phone call conversions generated by your call-only ads. This helps you measure the effectiveness of your campaign.

### 9. Targeting and Bidding:
   - Choose your targeting settings, including location, language, and audience preferences.
   - Set your bidding strategy based on your campaign goals and budget. Adjust bids for mobile devices to optimize for call conversions.

### 10. Review and Save:
   - Review all ad details and settings to ensure they align with your campaign objectives.
   - Click "Save" or "Save and continue" to finalize and launch your call-only ad campaign.

### Tips for Effective Call-Only Ads:
- **Clear Call to Action:** Use direct and compelling language to encourage users to call immediately.
- **Local Presence:** Highlight your business location if relevant to attract local customers.
- **Business Hours:** If applicable, mention operating hours to set expectations for when users can reach your business.
- **Testing:** Experiment with different headlines and bidding strategies to optimize for higher call volumes and conversions.

By following these steps and best practices, you can create effective call-only ads in Google Ads to drive phone calls directly to your business, increase customer inquiries, and improve overall campaign performance. Regularly monitor performance metrics to optimize and refine your call-only ad campaigns for better results.