How do you create a showcase shopping ad in Google Ads?

To create a showcase shopping ad in Google Ads, follow these steps:

1. Sign in to your Google Ads account.
2. In the page menu on the left, click Shopping campaigns.
3. Click the plus button, then select Showcase Shopping ad.
4. Choose the campaign where you want to add the showcase shopping ad.
5. Enter a name for your showcase shopping ad.
6. Add a header image and a description for your showcase shopping ad.
7. Choose the products that you want to include in your showcase shopping ad. You can include up to 15 products in a single showcase shopping ad.
8. Preview your showcase shopping ad to make sure it looks the way you want it to.
9. Set your bids for your showcase shopping ad. You can set a maximum cost-per-engagement (CPE) bid for your showcase shopping ad, which is the amount you are willing to pay when a user interacts with your ad.
10. Choose the locations where you want your showcase shopping ad to show.
11. Click Save to save your showcase shopping ad.

Once you have created your showcase shopping ad, it will be eligible to show on the Google Search Network when a user searches for a relevant product or keyword. When a user clicks on your showcase shopping ad, they will be taken to a product page that features the products you have included in your ad. This can help you showcase a range of products to potential customers, and can help you drive more sales and conversions from your shopping campaigns.