How do you create a responsive display ad using the ad gallery in Google Ads?

Started by 4wm3uoej, Jul 14, 2024, 10:23 AM

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How do you create a responsive display ad using the ad gallery in Google Ads?

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To create a responsive display ad using the ad gallery in Google Ads, follow these steps:

1. Sign in to your Google Ads account.
2. Click on the "Display campaigns" tab.
3. Click on the "Ads & extensions" tab.
4. Click on the "+" button to create a new ad.
5. Select "Responsive display ad" as the ad format.
6. Add your business name and final URL.
7. Add images. You can either upload new images or select from existing images in your Google Ads account. You need at least one landscape image (1.91:1 aspect ratio) and one square image (1:1 aspect ratio). It's recommended to add multiple images to increase your ad's reach.
8. Add a logo. You can either upload a new logo or select from existing logos in your Google Ads account.
9. Add a short headline (up to 25 characters). This headline will be shown in some ad formats.
10. Add a long headline (up to 90 characters). This headline will be shown in some ad formats.
11. Add a description (up to 90 characters). This description will be shown in some ad formats.
12. Preview your ad. You can see how your ad will look in different ad formats and sizes.
13. Click "Save" to create your responsive display ad.

Once you've created your responsive display ad, Google Ads will automatically adjust the images, headlines, and descriptions to fit different ad formats and sizes. You can monitor the performance of your ad in the "Ads & extensions" tab and make adjustments as needed.

It's important to note that responsive display ads can take some time to optimize, so it's recommended to add multiple images, headlines, and descriptions to give Google Ads more options to test. You should also regularly review your ad's performance and adjust your assets as needed to improve your results.

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