How do you create a promotion extension in Google Ads?

To create a promotion extension in Google Ads, follow these steps:

1. Sign in to your Google Ads account.
2. Click on the "Ads & extensions" tab in the left-hand menu.
3. Click on the blue "Extensions" button and select "Promotion extensions" from the drop-down menu.
4. Click on the "+" button to create a new promotion extension.
5. Select the campaign or ad group where you want to add the promotion extension.
6. Choose the type of promotion you want to create. You can select from a variety of options, including discounts, special offers, and seasonal promotions.
7. Enter the details of your promotion, including the promotion text, discount amount or percentage, and any relevant dates or exclusions.
8. Choose the occasion or event that your promotion is tied to, if applicable. This can help your promotion extension appear in relevant search results.
9. Preview your promotion extension to ensure that it looks and functions as expected.
10. Click "Save" to add your promotion extension to your campaign or ad group.

Once you have created your promotion extension, it will be eligible to appear in search results when your ad is displayed. Promotion extensions can help your ads stand out and attract more clicks by highlighting special offers or discounts.

It's important to note that promotion extensions are subject to certain policies and guidelines, so be sure to review these before creating your extension. Additionally, promotion extensions may not be available in all countries or languages, so be sure to check the availability in your target market.