How do you create a product feed for Google Shopping campaigns?

To create a product feed for Google Shopping campaigns, follow these steps:

1. Prepare your product data: Gather all the information about your products, including product ID, title, description, link, image link, price, availability, and other relevant attributes. Make sure your data is accurate, up-to-date, and complete.
2. Format your product data: Google Shopping requires product data to be in a specific format, which is a tab-delimited or XML file. You can use Google Sheets or Microsoft Excel to create a tab-delimited file or use an XML editor to create an XML file.

Here are the required attributes for a Google Shopping product feed:

* id: A unique identifier for each product.
* title: The product title.
* description: A detailed description of the product.
* link: The URL of the product page.
* image\_link: The URL of the product image.
* price: The price of the product.
* availability: The availability of the product (in stock, out of stock, etc.).

You can also include additional attributes, such as brand, size, color, and gender, to provide more information about your products.

3. Create a Google Merchant Center account: Go to the Google Merchant Center website and sign in with your Google account. Follow the prompts to create a new account and set up your account settings.
4. Submit your product feed: Once you have prepared your product data and created a Google Merchant Center account, you can submit your product feed.

Here's how to submit your product feed:

a. In the Google Merchant Center, click on "Products" in the left-hand menu.
b. Click on "Feeds" and then click on the "plus" button to create a new feed.
c. Select the country where your products will be sold and choose the language.
d. Choose the method for submitting your feed (Google Sheets, upload, or FTP/SFTP).
e. Enter the name and URL of your feed file.
f. Click on "Create Feed".

5. Verify and claim your website: Before your products can appear in Google Shopping, you need to verify and claim your website. You can do this by adding a meta tag to your website or using Google Analytics.
6. Create a Google Shopping campaign: Once your product feed is approved, you can create a Google Shopping campaign in Google Ads.

By following these steps, you can create a product feed for Google Shopping campaigns and start promoting your products to potential customers.