How do you create a negative keyword list in Google Ads?

Creating a negative keyword list in Google Ads can help you exclude irrelevant searches, improve your ad relevance, and increase your return on investment (ROI). Here are the steps to create a negative keyword list:

1. Sign in to your Google Ads account and navigate to the "Keywords" tab.
2. Click on the "Negative keywords" tab.
3. Click on the "Lists" tab.
4. Click on the "+" button to create a new negative keyword list.
5. Give your negative keyword list a name and description (optional).
6. Add negative keywords to your list. You can add negative keywords individually, in bulk using a CSV file, or by adding keywords from your search terms report.
7. Choose the campaign(s) or ad group(s) that you want to apply the negative keyword list to.
8. Save your negative keyword list.

Here are some tips for creating an effective negative keyword list:

1. Use your search terms report: Review your search terms report regularly to identify irrelevant searches that triggered your ad. Add these terms as negative keywords to your list.
2. Use broad match modified negative keywords: Use broad match modified negative keywords to exclude a range of irrelevant searches that include specific words or phrases.
3. Use negative keyword lists for common irrelevant searches: Create negative keyword lists for common irrelevant searches in your industry, such as "free" or "cheap," to exclude searches that are unlikely to convert.
4. Monitor and optimize: Regularly review your ad performance data, including click-through rate (CTR), conversion rate, and cost per conversion, and adjust your negative keyword list accordingly.

By creating and using a negative keyword list, you can improve your ad relevance, reduce wasted ad spend, and increase your ROI.