How do you create a local inventory ad in Google Ads?

Creating a local inventory ad in Google Ads involves several steps, and it requires that you have both a Google My Business account and a Merchant Center account. Here's a simplified guide:

1. **Google My Business**: Ensure your business is verified and updated on Google My Business. This includes your business hours, address, and contact information.

2. **Google Merchant Center**: Link your Merchant Center account to your Google My Business account. In your Merchant Center account, go to "Growth" > "Manage programs" > "Local Surfaces across Google" and follow the prompts to link the accounts.

3. **Local Product Feed**: Create a local product feed in your Merchant Center account. This feed should include all the products you want to advertise in your local inventory ads. The feed must include specific attributes like "id", "title", "description", "price", "availability", and "link".

4. **Local Inventory Ads Feed**: Once your local product feed is set up, you can create a local inventory ads feed. This feed tells Google where your products are located and if they're in stock. You can create this feed in the Merchant Center under "Feeds" > "Data feeds" > "Plus" button > "Local Inventory Ads Feed".

5. **Create a Local Inventory Ad Campaign**: Now, you can create a local inventory ads campaign in Google Ads. When creating a new campaign, select "Shopping" as the campaign type, then "Local Inventory Ads" as the campaign subtype. You'll then need to link your Google My Business account and select the local inventory feed you created in Merchant Center.

6. **Set Up Ad Groups and Ads**: Finally, set up ad groups and create ads within those groups. You can target your ads to specific locations and schedule them to run during your business hours.

Remember, Google's local inventory ads program has specific requirements and guidelines, so it's important to review these before setting up your campaign. Also, the process can be complex, so you may want to consider getting help from a professional if you're not familiar with Google Ads.