How do you create a lead form extension in Google Ads?

To create a lead form extension in Google Ads, follow these steps:

1. Sign in to your Google Ads account.
2. In the page menu on the left, click Ads & extensions.
3. Click the Extensions tab.
4. Click the plus button, then select Lead form extension.
5. Choose the campaign where you want to add the lead form extension.
6. Click Create new lead form.
7. Enter a name for your lead form.
8. Choose a language for your form.
9. Add a header and description to your form.
10. Add a call-to-action button and a description for the button.
11. Choose the information you want to collect from users, such as their name, email address, and phone number.
12. Add a privacy policy link and a thank you message.
13. Preview your form to make sure it looks the way you want it to.
14. Click Save.
15. Choose the extension schedule and delivery method.
16. Click Save again to save your lead form extension.

Once you have created your lead form extension, it will be eligible to show on the search network when your ad is eligible to appear. When a user clicks on the lead form extension, they will be able to submit their information directly from the extension, without having to visit your website. This can make it easier for users to submit leads, and can help you generate more conversions from your Google Ads campaigns.