How do you create a Google Ads remarketing audience?

Creating a Google Ads remarketing audience allows you to target users who have previously interacted with your website, app, or specific content. Here's a step-by-step guide on how to create a remarketing audience in Google Ads:

### Steps to Create a Google Ads Remarketing Audience:

1. **Sign in to Google Ads:**
   - Go to ads.google.com and sign in with your Google Ads account credentials.

2. **Navigate to Audiences:**
   - Click on "Tools & Settings" (wrench icon) in the top right corner.
   - Under "Shared Library," select "Audiences."

3. **Create a New Audience:**
   - Click on the blue plus button (+ Audience).

4. **Choose Audience Type:**
   - Select "Website visitors," "App users," "YouTube users," or "Customer list" based on where your audience interaction data is collected from.

5. **Set Audience Details:**

   - **Website Visitors:**
     - Choose "Website visitors" and then select the conditions for the audience based on user behavior on your website.
     - Define the audience based on visitors to specific pages, users who completed certain actions (like making a purchase or filling out a form), or users who spent a certain amount of time on your site.
     - Customize the membership duration (how long a user stays in the audience after their last interaction).

   - **App Users:**
     - Select "App users" if you want to create a remarketing audience based on interactions within your mobile app.
     - Define the audience based on app users who performed specific in-app actions or met certain criteria.

   - **YouTube Users:**
     - Choose "YouTube users" to create an audience based on interactions with your YouTube channel or videos.
     - Specify the criteria such as viewers who watched specific videos or interacted with your channel in other ways.

   - **Customer List:**
     - Use "Customer list" to upload a list of email addresses, phone numbers, or other identifiers of your customers or leads.
     - Google matches these identifiers to Google users to create a remarketing audience.

6. **Set Audience Name and Membership Duration:**
   - Give your audience a name that identifies its purpose or criteria (e.g., "Website Purchasers," "Cart Abandoners").
   - Set the membership duration, which determines how long users remain in the audience after their last interaction (e.g., 30 days, 60 days, 90 days).

7. **Create Audience:**
   - Click on "Create Audience" to save your settings and create the remarketing audience.

8. **Apply Audience in Campaigns:**
   - Once created, your remarketing audience will appear in your "Audiences" list.
   - Use this audience in your Google Ads campaigns by applying it as a targeting option in your ad groups or campaigns.

### Tips for Remarketing Audiences:

- **Segmentation:** Consider creating multiple remarketing audiences based on different behaviors or stages of the customer journey for more targeted messaging.
 
- **Dynamic Remarketing:** For e-commerce, use dynamic remarketing to show personalized ads featuring products that users viewed on your website.

- **Privacy Compliance:** Ensure compliance with privacy regulations by providing clear information about data collection and usage in your privacy policy.

By effectively creating and utilizing remarketing audiences in Google Ads, you can reconnect with users who have shown interest in your products or services, enhance engagement, and increase conversions by delivering relevant and personalized ads based on their past interactions.