How do you create a Gmail Ads campaign in Google Ads?

Gmail Ads are a type of native advertising that allows you to reach users directly in their Gmail inbox. Here's how you can create a Gmail Ads campaign in Google Ads:

1. Sign in to your Google Ads account.
2. Click on the "Campaigns" tab and then click on the "+" button to create a new campaign.
3. Select "Gmail Campaign" as the campaign type.
4. Set your campaign goals and settings, such as campaign name, budget, and targeting.
5. Create your ad groups and ads. For Gmail Ads, you'll need to create a collapsed ad and an expanded ad. The collapsed ad is the initial ad that users see in their inbox, while the expanded ad is the full ad that users see when they click on the collapsed ad.
6. Set your bids and targeting for each ad group. You can target users based on demographics, interests, behaviors, and more.
7. Preview your ads to ensure that they look and function as expected.
8. Launch your campaign.

Here are some tips to keep in mind when creating a Gmail Ads campaign:

1. Use eye-catching images and compelling ad copy to grab users' attention.
2. Make sure your ad is relevant to the user's interests and needs.
3. Use clear and concise language to communicate your message.
4. Include a strong call-to-action to encourage users to engage with your ad.
5. Monitor your campaign performance regularly and make adjustments as needed to improve results.

By following these steps and best practices, you can create a successful Gmail Ads campaign that reaches users directly in their inbox and drives engagement with your brand.