How do you create a Dynamic Search Ads campaign in Google Ads?

To create a Dynamic Search Ads (DSA) campaign in Google Ads, follow these steps:

1. Sign in to your Google Ads account.
2. Click on the "Campaigns" tab in the left-hand menu.
3. Click on the blue "New campaign" button.
4. Select the "Search" campaign type and the "Dynamic Search Ads" goal.
5. Choose the account, campaign, or ad group where you want to add the DSA campaign.
6. Set your campaign settings, such as budget, language, and location targeting.
7. Choose your dynamic ad targeting options. You can target your ads based on your website content, page titles, or URLs. You can also exclude certain pages or categories of pages from your targeting.
8. Create your ad headlines and descriptions. Dynamic Search Ads automatically generate ad headlines based on the user's search query and your website content. However, you can still create and customize your ad descriptions.
9. Preview your dynamic search ads to make sure they look the way you want them to.
10. Click "Save and continue" to create your DSA campaign.

Once you have created your DSA campaign, it will start showing your ads to users who are searching for products or services related to your website content. Dynamic Search Ads can help you reach new customers, increase your ad coverage, and save time on ad creation and management.

It's important to note that Dynamic Search Ads are different from regular search ads, as they use your website content to generate ad headlines and target users. Therefore, you should regularly monitor your DSA campaign performance and adjust your targeting options and ad descriptions as needed to improve your results.